Client: Equitable Bank
Strategy: Modern architecture is among one of the greatest human developments we take pride in, it creates a rich history, while attracting tourists and economic advantages but most importantly it presents whichever city it's placed in under new and unique light the rest of the world can appreciate.
So, in hopes of encouraging the next generation of civil engineers, architects and city planners; Equitable Bank is funding a series of career-focused scholarships throughout the next academic year, offering a unique full-ride tuition for students in participating colleges with big dreams for their native towns or cities.
We understand that financial discrepancies account for a reducing amount of student enrolments - even when a passion might be there. Equitable is on a mission to even the playing fields quite literally.
Campaign Title: Where Will You Leave Your Imprint?
