Campaign Title: Food for the spirit
Strategy: In light of recent health and wellness awareness initiatives, new generations are learning now more than ever, how important it is to be conscious and prudent of one's lifestyle & habits, which include but aren't limited to; health, exercise and being informed on what substances goes into our bodies.
As one of Canadian's fore-runners of healthy and enlightened snacks Lärabar presents "Food for the spirit."
A campaign that calls for youth engagement in wellness and physical activity through partnership with curated Spotify playlists.
These ads will appear at points of intervals in playlists tailored for meditation, yoga, calmness and relaxation as well as outdoor activities.