Client: Frank's Red Hot Sauce
Campaign Title: The Hot Discovery
Strategy: Shopping for groceries doesn't have to be difficult - Yet customers report a bombardment of choices that ironically chains them down to positions at a time, all in the hopes of making the right choice.
One of the greatest decisions choices man made once led to the discover of fire, - A smoky ballet of heat and chaos, where passion ignites and shadows dance.
Frank's wishes to push the innovation even further with this practical placement campaign solution, highlighting true flavourful Red Hot that will get that weak sauce out of here. Ultimately making the choice clearer while customers navigate aisles.